Simpli.fi’s new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities. As advertisers prepare for the seismic shift in audience-based targeting with Google’s deprecation of the cookie for Chrome users, Simpli.fi’s new tool will help brands, media companies, and agencies target audiences in a more privacy-centric way. With the Intent IQ-powered Cookieless Audience Extension, Simpli.fi customers can reach relevant audiences across CTV, display, native, and other media formats on Google, Apple, and other cookieless devices and browsers with reduced data and media costs.