Small businesses are hurting. It’s no secret that small businesses have paid a heavy price as a result of the measures that have been enacted in order to limit the spread of COVID-19 in our community this year.

Traditionally, the holiday shopping season is the most important time of the year for retailers, both big and small. This year, with so many small retailers struggling as a result of the pandemic, it’s more important than ever to shop local whenever possible to ensure the survival of our small business community. Who you choose to support today determines who will still be around tomorrow. What’s more, it’s easier than ever to shop local with many small businesses now offering online shopping, shipping or delivery, or curbside pickup.

Below are seven reasons you should consider shopping local this holiday season, and year-round.

Neighborly Support
Local businesses are owned by your neighbors, friends, and family. These are the people whose children go to school with your own, who volunteer alongside you with local nonprofits, and who are truly invested in the success of the community because it is their home as well.

Essential Services
When you shop local, approximately $68 out of every $100 stays within the community as opposed to $43 out of $100. This means more money for essential services and jobs such as firemen, police officers, and school teachers.

Small Businesses Support Small Businesses
Local businesses also tend to support other local businesses particularly in utilizing local banks, service providers, and farms compounding the impact of shopping local and further growing the tax base for the community.

The Environment
Shopping local is better for the environment as it creates a smaller carbon footprint because less fuel is needed to transport goods, and often less packaging is used.

Unique Product Selection
Small retailers offer a more unique product selection than national retailers who all carry the same thing. Local shops are more likely to carry obscure or up and coming brands, and even local artists which makes them the perfect place to find a one-of-a-kind gift for that hard to shop for person.

Personalized Service
Because local businesses innately have a better understanding of the community and the people within it, customer service at local businesses is often much more personalized and attentive. Local businesses are also much more likely to go above and beyond to win a sale than a big box store would.

Vibrant Community
Small businesses contribute to the overall character and uniqueness of our community. They make Richmond, Richmond and help cultivate a vibrant place to live and to visit, which in turn helps drive tourism and tourism dollars to the city.

Melissa Greenfield, Inbound Marketing & Content Manager, RMA

Think. Shop. Buy. Local has been celebrating the stories of local businesses and the exceptional people behind them since 2009. Created by Retail Merchants Association, Think. Shop. Buy. Local endeavors to promote the importance of shopping locally by sharing news, happenings, and events that support the local community.

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